Student Lead Discussion: Brand product

Last week, I participated the student lead discussion regarding Branded Product whether we should pay more than other products and whether we would buy branded products.

It was a big issue in Korea few years ago, since young people spent most of mony to buy expensive products. And one of office girl took the money from the company she worked to buy those products. When the police investigated her small apartment, there were full of branded bags, shoes and clothes, and some of them, she did not even open yet.

What makes people crazy about branded products?
I think branded products, it is also kind of drugs... people can be addicted. In the discussion, one of students said that one of his friend was complaining about the price in Canada, food, house, transportation.... things we need. However, when they went for shopping, he bought $100 for a simple T-Shirt. He said, he wanted to kill him. :p

Why do people give a value on these products, especially, well know brand in the world? What drives people purchase these products? I think it's because people also judge other people by their outfit.
When we go to a department store, we can easily find out that the clerk there judges us by our clothes, and my mom used to wear a good dress when she went to the department store.
One of my college, before she got married, she went to the department store with her future mother-in-law with future sisters-in-law, the family is quite rich, but the mother-in-law was typical suburban woman who likes farming. On that day, they went to buy expensive mink coat for her, and went to the shop. Actually, no clerks looked at them and no one tried to sell the products. One of high tempered sister-in-law called the manager, and told her what they were doing, how they judged people by outlook, and she asked the manager that she should teach them from the basic.

Value is changing these days. People used to say that the character of people is important, but thesedays, people tend to think outfit is more important. People also become a commodity rather than humans. How do those contents go? Disappeared. Sometimes, it's so sad that.... I also become one of them... I also prefer a pretty woman to an ugly woman.. -_-;;; I should blame myself first. Humm... it's hard to close this topic. It's still an issue we need to think.